The various trade bodies of Tamil cinema expressed their support for actor Kamal Haasan for the DTH premiere for Viswaroopam. A meeting was held in which president of Film Chamber Prasad, president of Tamil Film Directors Association Bharathiraja and office-bearers of the Producers Council attended.
Speaking at the meeting, Bharathiraja said, ‘Technological advancements are the order of the day. The
decision by Kamal Haasan will benefit both producers and theatre owners. The former will get more revenue and the latter will get huge crowd.’
Keyar, Prasad, Thiagarajan also supported him. Kamal Haasan had said that the DTH premiere for Viswaroopam will be a one-time show, a few hours before the film releases in theatres. He claimed that he is doing it for producers, who will get a new revenue model.