Promotions going high for Vathikuchi.

With just days away from its theatrical release, the team of forthcoming Tamil crime-thriller Vathikuchi started promoting the film through flash mobs and auto drives in the state.

“Four to five branded auto-rickshaws starting today will ply to places such as Madurai, Trichy and Coimbatore promoting the film. A bunch of youngsters will travel to these places in the autos and dance to the songs from the film,” director Kinslin stated. “Since the hero in the film plays an auto driver, we believed promoting through auto-rickshaws will make sense.

Most of these scenes in the film were shot in crowded places of Chennai, and therefore, these youngsters will perform in such places to attract onlookers,” he added. Debutant Dhileban and Anjali play the lead in the film, which is about crimes committed in the city in a different angle.

athikuchi also features Saranya Ponvannan, Sampath Raj, Jayaprakash, Raja and Rajshree. It is jointly produced by Murugadoss Productions and Fox Star Studios. The film has music by Ghibran and cinematography by RB Gurudev.